Celebrating 35 years of caring and carrying

Times may have changed since we launched our first baby carrier in 1973, but our commitment to providing parents and children high quality, safe and stylish products has remained constant.

Your child is the most important person in the world...
...BOTH FOR YOU AND FOR US. BabyBjörn products have been designed to address everyday problems and to solve them in a smart way so that you and your family can enjoy those important early childhood years even more.

Quality A BabyBjörn product can handle extensive use. The secret behind our products' high level of durability is that we are quality conscious down to the smallest detail.

Safety We work closely with families, industrial designers, testing institutes and medical experts to guarantee that we meet the highest safety standards before our products are ever released to the market.

Design Our products are characterized by stylistically clean design with no unnecessary frills. Here at BabyBjörn we believe that good design is about carefully balancing an attractive appearance with usability so that both mothers and fathers feel comfortable using our products.