For the past 15 years, designer Liz Lange has been bringing chic maternity style to expectant moms. Her first collection started as an exclusive, high-end line sold only in Lange’s small boutiques in New York and Los Angeles, but five years in, the mother of Gus, 14, and Alice, 12, decided to go after a broader audience.
“I wanted the opportunity to partner with a company that understood design integrity and could deliver it at an accessible price point to consumers,” says Lange. Enter Target. The mass retailer teamed up with the designer to launch Liz Lange Maternity for Target, and the duo are celebrating their 10th anniversary. (The collaboration helped pave the way for other designer maternity collections at Target, such as BeMaternity by Ingrid & Isabel.)
Here, Lange reveals her style secrets and the must-have looks for moms-to-be this season.
Q: What design philosophy did you follow for your first maternity collection?
A: Pregnant women look better in a fitted silhouette. By using stretchy fabrics, I could offer clothing for women that wouldn’t be oversized and hide their new pregnant shape.
Q: How did your line change once you experienced pregnancy?
A: I initially thought that a woman needed only six to seven pieces to take her through her pregnancy. But when I got pregnant, it really drove home for me that nine months is a long time!
It’s many days of waking up and saying, “What am I going to wear today?” and potentially stretched out over three seasons. Being pregnant helped me understand just how big my collection could be
Q: Are you launching anything brand new as part of your partnership with Target?
A: Yes! In honor of our 10-year anniversary, we are debuting diaper bags. The three styles look great, they have all the pockets and compartments a new mom needs and they’ll cost less than $60.
Q: What types of accessories would you recommend during pregnancy?
A: The genius thing about accessories is that you probably already own them and they still fit, so use them!
My philosophy is the more jewelry, the better: Throw on a great cuff or layers of bracelets with a watch, and don’t be afraid to mix your metals or your real pieces with costume jewelry. A statement necklace can really change up your outfit, too.