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- 82% are pregnant
- 26% first trimester
- 40% second trimester
- 34% third trimester
- 82% plan to register for baby products
- Fit Pregnancy readers register in the following trimesters:
- 33% Third Trimester
- 39% Second Trimester
- 9% First Trimester
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- 48% have one or more children in the household
- 32% birth-1 year
- 35% 1-2 years
- 34% 3-5 years
- 41% 6+ years
- 90% of Fit Pregnancy readers continue to read Fit Pregnancy for 6 months or more after giving birth
Source: 2007 Fit Pregnancy Reader Survey, Beta Research
- On average, every day 16,000 pregnant women enter the marketplace.
- In 2005 there were over 4.1 million new births in the U.S.*
- U.S. spending on babies is a $28 billion industry.
- Families spend over $11,000 during the first year of a baby's life on baby products alone!
Source: Health and Human Services Department, U.S. Department of Commerce
*CDC "Preliminary Births of 2005." News release
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