Fit Pregnancy Magazine Online Media Kit   Media Kit 2008
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The Most Desired 2.4 Million Readers – At-A-Glance*

Professional.
Employed 58%

Young.
Median Age 29
83% Age 18 to 34

Affluent.
Median HHI: $53,320
HHI $50,000+: 54%

Educated.
Attended/Graduated College+ 80%

Source: 2007 Fit Pregnancy Reader Survey, Beta Research
*Audience size: MRI, Spring 2007





A new lifestage creates new needs

  • 24% of Fit Pregnancy readers first pick up the magazine when they are trying to conceive
  • 57% of Fit Pregnancy readers are first-time parents/parents to be
  • 82% of Fit Pregnancy readers are currently pregnant



Fit Pregnancy attracts top-tier advertisers including:

  • Avent
  • Babies R' Us
  • Beef Council
  • Cord Blood Registry
  • Dodge Caravan
  • Earth Shoes
  • Enfamil
  • Fisher-Price
  • Graco
  • K-C/Huggies
  • J&J/Aveeno
  • Mother's Work
  • Musela
  • Nestle
  • P&G/Dreft
  • P&G/Pampers
  • Playskool
  • Playtex Products
  • Prince Lionheart
  • Stokke
  • Stuart Prenatal
  • Target

Plus: Baby gear and nursery items, maternity fashions, infant formula, baby food, cord blood banking and more.

 
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