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Employed 58%
Median Age 29
83% Age 18 to 34
Median HHI: $53,320
HHI $50,000+: 54%
Attended/Graduated College+ 80%
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Source: 2007 Fit Pregnancy Reader Survey, Beta Research
*Audience size: MRI, Spring 2007
- 24% of Fit Pregnancy readers first pick up the magazine when they are trying to conceive
- 57% of Fit Pregnancy readers are first-time parents/parents to be
- 82% of Fit Pregnancy readers are currently pregnant
- Avent
- Babies R' Us
- Beef Council
- Cord Blood Registry
- Dodge Caravan
- Earth Shoes
- Enfamil
- Fisher-Price
- Graco
- K-C/Huggies
- J&J/Aveeno
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- Mother's Work
- Musela
- Nestle
- P&G/Dreft
- P&G/Pampers
- Playskool
- Playtex Products
- Prince Lionheart
- Stokke
- Stuart Prenatal
- Target
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Plus: Baby gear and nursery items, maternity fashions, infant formula, baby food, cord blood banking and more.
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