Hospitals Make Sure No Baby Goes Unhugged

Premature infants can benefit significantly from simple hugs—that's why this new program aims to leave no child unhugged.

No Child Unhugged Campaign Jan Terry/Lurie Children’s
We've all found ourselves really, really craving hugs from time to time—but for infants born prematurely, it goes far beyond that. While skin-to-skin contact is beneficial for all newborns, it's especially important for the 380,000 infants born prematurely here in the U.S. each year. "Research shows that hugging babies can do more than calm a cry. Hugs can help keep a baby’s heart beating at a normal and constant rate, improve sleep, support healthy weight gain, and lead to an improved parent-baby relationship, according to a recent Huggies study titled The Power of Human Touch for Babies," Geoff Golub, the senior brand manager at Huggies told Fit Pregnancy via an emailed statement. 

The unfortunate reality, though, is that moms can't always be by their premature infants' sides in the NICU, especially if they're hospitalized for weeks or months. If you've ever been in this situation, you know it can be heartbreaking.

That's why Huggies has rolled out the "No Baby Unhugged" inititative, a program that works to ensure babies in neonatal intensive care units get the care they so desperately need. Chicago's Ann & Robert H. Lurie Children's Hospital has become the first to earn a grant from the newly launched inititative, and they'll receive a training program and support from Huggies to implement it for their NICU's patients.

According to Rebecca Meyers, the child life manager at Lurie Children's Hospital, volunteers go through an orientation and undergo training focused on infant care before they can participate in the program. "Volunteers can spend anywhere from 30 minutes to 2 hours holding or interacting with an infant," Meyers told us. "Sometimes a volunteer will rock an older infant for a short time to sleep, return them to their crib and then move on to find another baby to hold.  Some babies can become stressed by the transition out of bed and into the volunteers arms as seen by a change in skin color or changes in heart rate or breathing.  For these infants, volunteers will hold them longer, for an hour or two, to help the baby settle and truly reap the benefits of being held.  This way the benefits far outweigh the stress of the transition.  Our volunteers typically are here for a 3-hour shift once a week.”

While the Chicago hospital is currently the only one to offer this specific program, Huggies hopes to partner with other hospitals around the country. That'll bring more hugs—and hopefully, better outcomes—for more babies across the country.