Moms Stage Breastfeeding Protest at Mall

A group of mothers staged a breastfeeding sit-in protest at an Australian mall. Their cause? Another woman's fight to breastfeed in public anytime, anywhere.

Moms Stage Breastfeeding Protest at Mall abcnews/Twitter

A group of women staged a protest at an Australia mall. Their cause? They stood in solidarity with another woman to fight for her right to breastfeed in public.

The moms organized the sit-in after Luci White was asked to leave the Bendigo Marketplace's food court. White had been nursing her son, Zaydd, and officials asked her to use a private room to do so after other customers reportedly complained that White was feeding in public.

Both White and her son were rightfully upset about the situation. "When I took my son off my breast, he started crying and by the time we got to the room, he was screaming, and screaming and screaming," White said, according to the Bendigo Advertiser. "It was a very traumatic experience." White's friend, Samantha Purden, quickly jumped to her defense by posting a Facebook comment about the incident to a Facebook page for Bendigo mothers.

"I am absolutely disgusted and appalled that a young mum friend of mine was just asked by staff at the marketplace to move to a feeding room because some people made a complaint about her feeding in the food court," Purden wrote. "If I were still breastfeeding I'd be marching down there to do it right now! I think there needs to be a mass breastfeeding session in that food court to educate the neanderthals out there that no one has the right to tell a mum where to feed her child."

Purden urged other area moms to protest in honor of White—and they obliged. The "Boobs for Babies" protest saw a crowd of mothers, babies in hand, flocking to the mall to stand up for White's right to feed her child wherever, whenever. After all, it is legal for women to feed their children anywhere in Australia.

Eventually, the mall apologized for the incident with the following statement: "We regret that a member of our community experienced any discomfort or embarrassment while shopping with us and we apologize to the mother concerned," the Bendigo Marketplace said.