Is Your Baby is Eligible for a $500 Head Start?

Retirement firm Voya wants you to start thinking about your baby's future—before she's even born—and they're helping parents do just that with a little cash prize.

Is Your Baby is Eligible for a $500 Head Start? Zhoozha/Shutterstock

If your due date is within the next week or so, we suggest pulling out that castor oil, ordering some spicy Thai food, walking around or getting hubs to, um, take you to the bedroom. Why? If your baby is born today—October 19—she is eligible to receive a $500 mutual fund investment from Voya Financial.

For the second year, the financial firm has held the Voya Born to Save campaign. In honor of National Save For Retirement Week, they are helping babies plan for their retirement, ya know, more than 65 years from now. (Talk about thinking ahead!) The program hopes to teach future generations about the importance of saving, investing and thinking ahead for their financial futures. (Which is particularly important, since Voya calculated how much parents are overspending on baby gear alone, and it ain't pretty—check out the infographic below.)

"While retirement is still a distant milestone for a baby, the goal of Voya Born to Save is to underscore a simple but important point—that it's never too early to start planning and saving for the future," says Charlie Nelson, CEO of Retirement for Voya Financial. "We are pleased to help the many babies born today who will one day be working towards their own financial goals."

The U.S. Census estimates that 10,000 babies are born every single day in America, while 10,000 baby boomers turn 65 every day, too—creating a lifelong cycle of working and retiring. Voya will give a complimentary $500 investment upon their enrollment in the program, as long as they were born today before 11:59 p.m. And you have until December 18th to do it.

Pass us the fried rice, k?