Doutzen Kroes Shares Candid Pumping Photo

The celebrity pumping selfie is the new "brelfie"—breastfeeding selfie—and Victoria's Secret model Doutzen Kroes proves you can breast pump in style.

Doutzen Kroes Shares Candid Pumping Photo Everett Collection/

In the wake of the popularity of the celebrity "brelfie"—or breastfeeding selfie—comes the newest trend in breast-positive celeb photos: the celebrity pumping shot, with model Doutzen Kroes the latest to join the movement.

The former Victoria's Secret Angel showed her support for breastfeeding moms everywhere by posting a touchingly candid black-and-white photo of her pumping on Instagram.

"Daily routine! I'm promoting breastfeeding, it's the best for your baby when possible!" she captioned the shot, along with the hashtags #breastfeedingawareness and #breastfeedingmom.

The 30-year-old Dutch model and her husband Sunnery James welcomed daughter Myllena Mae in July. She is their second child after big brother Phyllon Joy, 4.

The trend of powerfully brazen breastfeeding photos gains momentum with Kourtney Kardashian recently posting a pumping pic after a Las Vegas party and Alyssa Milano continuing to post adorable nursing shots, even in the face of groundless criticism.

Add to this the fact that Facebook is now OK with moms posting breastfeeding photos, and the cultural sea change surrounding public breastfeeding becomes abundantly clear. Ladies and gentleman: We are entering the era of the areola (or not, since, hey, that part's rarely on show)!

But there's something about Kroes's pic and caption that's all the more admirable. And it's these two words: "when possible". From a breast milk allergy in your baby to postpartum depression, there are a number of reasons moms can't always breastfeed, even if they want to. And guess what? Experts say that's OK, too.

Thank you, Mama Doutzen, for empowering breastfeeding and non-breastfeeding moms alike. And celebs of the world: Keep up the good fight! The more breastfeeding-and-proud photos we have, the less we'll need photos like this one.