Watch him eat under a blanket in solidarity.
Brock Smith and his wife, Lauren, were out enjoying a meal with their two young children when he became an absolute champion in the breastfeeding rights movement. You see, Lauren was breastfeeding their two-month-old daughter, Everly, with a blanket to cover when Everly started getting fussy—understandably, because who would want to eat a meal while held underneath a piece of fabric?
"This evening was abnormally hot, and our daughter Everly was having a rough time latching to my wife because she was hot and uncomfortable under the cover," Smith told PEOPLE. "So my wife says, 'Well Brock, would you like to eat underneath a blanket!?' So, trying to find the fun in everything, I threw a blanket over my head for the rest of my meal and dessert."
Smith may have been trying to find the fun in the situation, but he wound up making a hugely important point about the struggles breastfeeding moms and their babies face. Not surprisingly, a video of the incident went viral after Smith posted it on Facebook.
"As a dad and a husband, I've had enough of this asinine argument," he wrote with the post. "Lauren and I are starting a movement."
Smith and his wife run a fitness group that caters to moms and moms-to-be, so he's heard a lot about how haters can looks down on women who breastfeed in public, leading these women to go to extreme measures to conceal what is so natural. "We hear horror stories all the time about the harassment and looks that they receive," he revealed to PEOPLE. "[My wife] has never been shamed directly, but as her husband, I see the looks, and being in tune with my wife, I know she is uncomfortable with doing it publicly."
Smith, who is a high school teacher, admitted that he too has dealt with anxiety over public feeding. He was particularly nervous that he would run into a student while out with his breastfeeding wife.
"The anxiety with nursing in public with our first child, Elliot, now 3, was so real that [Lauren] hardly ever left the house," he said. "This second time around, I've made it my mission to make her feel as comfortable as possible in every situation. I make it my priority to serve my wife in a way that allows her to continually be selfless for our children."
Smith said he hopes other men will see the video and become advocates for the breastfeeding women in their own lives. "I want men to take away that our wives and partners need our support with nursing," he professed. "My wife wants women to take away that there is a community of like-minded moms. Something that is so beautiful and natural has been tainted by society and over-sexualized media–and there is an obvious double-standard."