Mom's Viral Post Proves You Should Never Tell a Woman to Change her Postpartum Body

A mother was out shopping when another woman suggested she try a product that would change her postpartum body—and the mama's point about why this is so not ok is a great one.

Newsflash: Not all women are rushing to change their bodies immediately after they give birth—and whether or not they're concerned with bouncing back right away? Well, that's no one else's business. The early part of motherhood is so full of exhaustion, change and responsibility. Pressure to shrink back down to size shouldn't factor into the equation. 

But unfortunately, for so many women, it does. Case in point: Brand new mom Kelly Diane Howland, who shared a post about a problematic experience she faced while she was out shopping with her baby. 

The new mom was browsing at Target when she was approached by another woman—initially the encounter was friendly, with the other lady asking Howland a few questions about her baby. But then, something unexpected happened. 

"...And then she asks The Question," Howland wrote in a now-viral Facebook post. "'Have you heard of It Works before?' I tell her that I know what it is but I've never utilized it. She proceeds with artificial shock and surprise and gives me her card and her spiel." 

It Works is a company that sells personal care products, including a few items that promise to help tighten up your body. There's nothing wrong with the company herself—Howland is clear about that as well—and the woman who approached the new mom was just trying to do her job. But here's the thing: Moms already face down totally unfair societal expectations where their postpartum bodies are concerned. And we totally understand why an experience like this would upset a brand new mother.

Howland expressed her frustration with the immense pressure postpartum women face. "It's not like she ran up to every female at Target to hand out her card. But she did come to me - with my baby billboard of being brand new postpartum. We all know that this culture hammers into postpartum women a lot of physical insecurity about their bodies after delivering their miracles from their wombs," Howland wrote of the other woman. "My body doesn't need to be wrapped or squeezed or changed. It needs to be valued and revered for the incredible life it just brought into this world. THAT is beauty and THAT is all it needs."