Need a New Mom Squad? There's an App for That

If you're a new or expectant mama who is struggling to find like-minded friends, you'll want to give this new app a try.

peanut-app-screenshot Peanut app.
Need a prenatal yoga buddy? Want to discuss your biggest labor fears with someone who is in the same boat? Looking for a fellow new mom who will sit and drink wine with you while your newborns nap? Whatever the case may be, there's an app for that—and your new mom squad might (literally) be at the tips of your fingers.

Introducing Peanut, a brand new app that connects pregnant women and new moms. Peanut just launched in beta and was founded by Michelle Kennedy, who is no stranger to the act of connecting people via mobile apps. Kennedy made a name for herself through her work with dating apps Badoo and Bumble—but when she became a mom, she saw a void in the marketplace. 

“I had my little boy three years ago, and what I really felt was two key issues. The first one was on an emotional level: It was really difficult. I probably didn’t really anticipate how difficult it was to become a mom," Kennedy told Fit Pregnancy. "I didn’t really feel like I was prepared emotionally. Not a lot of my girlfriends were having babies. They weren’t at that point in their lives. I felt like I needed that community of women and I wasn’t sure how to meet them.”

Kennedy sought out friends, but ultimately she struggled to find a solution that worked for her. She joined online communities, but found them outdated. She got set up on "mom dates" by her friends, but quickly realized that just because two women have children, that doesn't necessarily mean they're well-suited to be friends with one another. “I really grew tired of that ‘you’re a mom, you’re a mom, you should hang out,'" she said. "Not all women are the same, therefore, not all moms are the same."

With that in mind, Kennedy built a product that would allow women to vet one another based on their interests. You can set up a profile that reflects who you are on a multi-dimensional level—mention your interests, the languages you speak, your hometown, or your children's ages to give other users a better sense of whether you're likely to click in real life. “It was really about honing the experience and making it specific for the user," Kennedy told us. Much like a dating app, Peanut allows you to express interest in befriending other users, start online conversations within the app and, eventually, connect in person.

We love that Kennedy recognized something society seems to forget—that women don't cease to be themselves after they have children, that they can still have interests, hobbies and social needs after they welcome their babies. “With everything that’s going on in the world, more than anything you want to hang out with women who share your interests and share your values," Kennedy said. "There was this phrase that came back over and over in market research. [Moms kept saying] 'don't treat me like every other mom' or 'I'm not like every other mom' or 'not all moms are the same.' I was like, 'Yeah. Totally. I get that—I'm going to treat you like you.'" 

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