TTC Tech: Is This 'Fertility Fitbit' Just What You Need to Get Pregnant?

Infertility problems are increasingly common—but could something as simple as wearing a high-tech wristband at night be the start of a solution?

Fitbit for getting pregnant George Rudy/Shutterstock
Trying to get pregnant? There's an app for that.

Remember when we told you about a woman who learned she was pregnant thanks to her Fitbit? Well, as it turns out, wristband technology might be even more valuable to couples who are trying to conceive than we thought.

Ava is an FDA-approved wristband that can help you predict your most fertile days. The best part? It doesn't require you to pee on anything. You wear the band while you sleep and it tracks physiological features (like body temperature and heart rate) to accurately predict when you're at your most fertile.

We know what you're thinking: Aren't there other tools on the market that can do just that? And sure, you could use old school basal body temperature testing methods...but doesn't just sleeping with a wristband on sound easier?

Fit Pregnancy spoke with Ava's founder, Lea von Bidder, who assured us that this is Ava's main draw: It's so simple and convenient compared to other fertility tracking methods...and it's more accurate to boot. "[There are] fertility apps [on the market], but they just take your cycle and divide it in half," she said. 

Von Bidder came up with the idea for this product when her co-worker and his wife were struggling to find a solid method of fertility tracking. "It came from a personal need," she said. 

The premise is simple: You wear the wristband, which works in conjunction with an app that delivers information about your cycle. Here's the catch: At nearly $200, Ava doesn't come cheap—and this price point might seem prohibitive when you consider you may only wear the band for a month or two while trying to conceive—but von Bidder told us there are other functions to be considered: Ava can help breastfeeding moms track their cycles and can help you pin down the particulars of an irregular cycle after you go off birth control. 

Would you use a device like this to measure your cycle? Tell us!

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