The Every Mother Counts Baby Box

Sales of the Baby Box will benefit Every Mother Counts, the organization founded by Christy Turlington Burns dedicated to making pregnancy and childbirth safe for all moms.

Mom and Baby for Every Mother Counts and The Baby Box The Baby Box Co.

It's good to be a new mom in Finland. In addition to free, high-quality healthcare, excellent maternal health outcomes and super-long, paid maternity leave, every mother receives a lovely gift box filled with newborn essentials. The box itself is big enough to be baby's first bed and contains a mattress, sheet, blankets, baby clothes, and other newborn supplies so that every baby starts life with all the essentials. American mothers aren't quite so lucky. Healthcare and childcare are expensive, guaranteed paid maternity leave is non-existent, and our maternal health outcomes aren't so hot. And while American moms aren't given a lovely Baby Box for free (unless you were one of the five lucky winners in our giveaway!), you can purchase one that will help improve maternal healthcare around the world.

How Motherhood Ranks Around The World

Finland and other European countries consistently come in with the world's best maternal health rankings and Sub-Saharan African countries come in with the worst. The U.S. ranks 60th for maternal mortality outcomes and 31st for conditions that promote healthy and happy motherhood. These rankings are based on all kinds of conditions including maternal mortality rates (how many mothers die during pregnancy and childbirth), mom's ability to access affordable healthcare and childcare, her education level, employment and economic status, and representation of women in government among many other factors. Put all those factors together and you get a snapshot of the status of motherhood in specific countries.

In some countries, it's extremely dangerous to become a mother. Currently, about 287,000 women die every year during pregnancy, childbirth or in the first few months after delivery. While 99 percent of these deaths happen in developing countries where mothers can't always access the lifesaving healthcare they need, approximately 800 mothers die every year in America. Ninety percent of these deaths are entirely preventable and that's what Every Mother Counts is all about.

Founded by mother, activist, model and businesswoman, Christy Turlington Burns in 2010, Every Mother Counts is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. It supports maternal health programs around the world and improves access to comprehensive maternity care in Haiti, Uganda, Malawi, Indonesia, India, Congo (DRC) and the United States.

How a Gift Box Can Help Make Motherhood Safer

Inspired by the 75-year-old Baby Box tradition in Finland, The Baby Box Co. creates boxes that are available for purchase for new mothers all over the world. They're partnering with Every Mother Counts and contributing 15 percent of the sales of every customized Every Mother Counts Baby Box to life-saving programs Every Mother Counts supports. 100 percent of those donations will go towards programs that ensure that expectant mothers get the health care they need. To learn more about this partnership, watch this video.

What's in the Box?

Each Every Mother Counts Baby Box retails for $225 and contains:

  • 1 Finnish baby box
  • 1 CERTIPUR-US certified toxic-free mattress
  • 1 waterproof cover
  • 1 100% cotton sheet
  • 1 lovey
  • 2 BPA free pacifiers
  • 1 organic onesie with Every Mother Counts logo
  • 1 hand and footprint keepsake kit
  • 4 muslin swaddle blankets
  • 1 healthcare kit
  • 2 pairs of socks
  • 2 terrycloth bibs
  • 3 organic washcloths
  • 3 organic burp cloths
  • 1 pair of mittens
  • 1 newborn cap
  • 1 full-sized organic shampoo & body wash
  • 1 natural baby wipes
  • 1 cloth diaper kit
  • 1 natural wooden teether
  • 1 The Complete Illustrated Birthing Companion
  • 1 Gift Box Filled with Exclusive Samples and Offers from Sponsors
  • 1 postcard, provided by Every Mother Counts, that includes statistics and information about the global maternal health issues.

I'm particularly proud of this partnership because, in addition to writing Fit Pregnancy's Ask The Labor Nurse blog, I'm also Every Mother Counts' Senior Writer. I co-wrote the book, The Complete Illustrated Birthing Companion, which is included in the Every Mother Counts Baby Box. I'm 100-percent dedicated to helping women get the information they need to make their best motherhood and healthcare decisions. By purchasing one of these Baby Boxes for yourself or as a baby shower or holiday gift, you'll be joining me, Every Mother Counts and Fit Pregnancy in helping make pregnancy and childbirth safer for mothers here in the U.S. and around the world. That's a gift every mother deserves.