Another Online Breastfeeding Blunder

04.13.10 Clothing company Paul Frank apologizes after employee criticizes customer via Twitter for nursing inside its L.A. store

Breastfeeding girl_1.jpg

Everyone is entitled to their own opinion, right? Well if you're the person behind the Twitter account for clothing and accessories company Paul Frank and you share an anti-breastfeeding comment on Twitter, I hope you're ready for the fallout.

According to a report on The Orange County Register's The Mom blog, an employee at the Paul Frank store in Los Angeles last week posted this tweet (which has since been deleted): "Having your whole boob out and breastfeeding in our store #NOTOKAYATALL"

Of course, the account was bombarded with retweets and replies. And so a follow-up tweet was issued: "All we can do is apologize, it made other customers and ourselves uncomfortable. Sorry ..."

This comment failed to quiet the storm, so the company's PR firm issued a response to the Register's blog: "We are very sorry for the recent tweet. As a family company and brand, this does not reflect our opinion in any way."

California is one of 44 U.S. states and territories with a law protecting a mother's right to breastfeed in public. Needless to say, this recent anti-breastfeeding episode is not the first and certainly won't be the last. Last year, Crib Notes reported on the massive online battle after Facebook started removing certain images of breastfeeding women from users' profile sites.

Breastfeeding is so natural—women have been doing it for millions of years. But it can be difficult for some new moms. The first few weeks of breastfeeding are always tough, but nursing does get easier and more natural with time—and a little preparation and knowledge can go a long way toward success. We show you how to get it right with our step-by-step tips (with photos!) on how to breastfeed.

If you're still having a hard time, never feel like you're "the only one." Browse through our Adventures in Breastfeeding stories, which explore the different trials and tribulations encountered by new moms.

Maria Vega is Fit Pregnancy magazine's copy editor.