Hello Kitty Maternity Ward Now Open

12.15.08 Hospital hopes cartoon icon will boost smiles and business


Attention Hello Kitty fans: If you're pregnant and getting ready to deliver, looks like a hospital in central Taiwan is the place to be, Reuters reports. The Hau Sheng Hospital in Yuanlin, Taiwan, has teamed up with Sanrio to offer the Hello Kitty-themed maternity ward in an effort to ease stress and boost business.

It's all Hello Kitty all the time in the 30-bed facility (take a look for yourself with this video). Newborns and moms are decked out in everything bearing the likeness of the Japanese cartoon icon: receiving blankets, linens, room furniture and decorations, even birth certificate covers and nurses in cat-themed pink uniforms. In the lobby, there's also Hello Kitty doctor's statue to greet patients and visitors.

If your due date is around the corner, you're probably eager to get the labor show on the road. Follow our All About the Third Trimester, a guide through what to expect and get done in the home stretch of your pregnancy. Then take a glance at Navigating Your Hospital Stay, where we shed some light on your post-delivery experience. Plus the 10 must-haves you should pack in your hospital bag (Hello Kitty or not!).

Maria Vega is Fit Pregnancy magazine's copy editor.