Survey: Moms More Digitally Connected Than Ever

08.31.12 Experts find moms in the U.S. spending 6 hours a day on smartphones and tablets.


Moms are becoming even more tech-savvy and reliant on online information than ever before, the website TechCrunch reports.

A new report out from the mobile ad company Mojiva says moms "are heavily engaged with their tablets and phones," as quoted by TechCrunch. The study of connected moms found that "one-third own a connected device. They spend 6.1 hours per day on their smartphones ... [and] 62 percent use shopping apps." So they're not just looking—they're spending.

In fact, the firm's survey of 1,500 tablet-owning moms revealed that "97 percent made a purchase using their tablet in the last month."

Experts agree that today's consumers who are also mothers are embracing all social-media platforms at a rapid pace. According to the Census Bureau, there are 85.4 million moms in the U.S.—so that equals a lot of buying power.

Upstart Business Journal online reported on a Mom Central Consulting survey earlier this month that found "70 percent of moms report spending more time on the Internet since having a child, and 9 out of 10 moms list Facebook as their 'go-to' social-media destination. In addition, 78 percent of moms check in to Facebook and Twitter via their smartphones while on the go, and 54 percent check Facebook all day long."

The Upstart article called these social-media platforms "the new [white] picket fence."

Technology is a staple in our lives now. It's just a fact of life. After all, Crib Notes reported on the rising number of parents who are increasingly turning to their smartphones and tablets to use them as high-tech babysitters.

And while there are definite pros to all of our gadgets, there are also cons. Our Ask the Labor Nurse blogger takes a look at how smartphones can make parenthood better and worse.

Check out our Unplug page for smart ways to resist information overload as a parent-to-be or a new mom.