What You Need to Know Before Registering at 7 Top Retailers

Choosing gear for your baby can be one of the most fun parts of pregnancy. We walk you through what popular stores offer so you can shape up your wish list in no time.

Pregnant Woman in White Dress Laughing Tara Donne
Babies "R" Us

What It's About Browse everything you need for your tot’s first years under one roof. There are hundreds of stores in addition to the website and app.

The Best Part Is: Choice You’ll find many brands in every gear category. Plus, if you’re an early adopter, new products often launch here and stay exclusive to BRU for the first few months.

Nice Perks Rewards “R” Us and Endless Earnings breed loyalty. Proof is in the 2 million Facebook fans!

Buy Buy Baby

What It's About Bed Bath & Beyond owns this chain of stores, site, and app, and the brand prides itself on having a selective range of high-end choices in addition to all the standard baby necessities.

The Best Part Is: Service Associates are trained to be your personal shoppers. They can also usually match a competitor’s price.

Nice Perks More than 50 locations have a Picture People studio inside, so bring your baby back for her first photo shoot, which can be used to make birth announcements.

Baby Depot

What It's About The baby department tucked inside Burlington Coat Factory offers serious discounts on brand-name baby gear. Everything is on sale!

The Best Part Is: Bargains! Shoppers see new, discounted merch moving in all the time.

Nice Perks Online deals expand on what’s offered in the hundreds of stores.


What It's About Baby aisles make up one section of the megastore; find even more online. 

The Best Part Is: Design Target is known for giving everyday essentials a hip edge, selling items in exclusive prints that turn even a play yard or bouncer seat into a piece of furniture you’re proud to have in your living room.

Nice Perks The “Made to Matter” program offers a seal to brands that reduce waste and use few chemicals.

Pregnant Woman Sitting on Couch Tara Donne

What It's About Frugalistas, unite! If price matters most, Walmart is your jam. 

The Best Part Is: Steals The website has sweet bundled deals, such as select cribs that are sold with a free crib mattress. Make your choices online and then pick them up for free at your local store or have everything shipped to you.

Nice Perks “Rollback” deals reduce already low prices by as much as $30. (Coincidentally, that’s enough to buy a super-value box of Walmart’s store-brand diapers, Parent’s Choice!)


What It's About The Web giant’s extensive ratings and reviews allow you to read about how gear works in the real world. Buying into Amazon Prime gets you most packages in two days.

The Best Part: Guidance Crowd-source your registry using the Baby Registry function, which lets you invite friends and family to suggest items and comment on your choices.

Nice Perks Joining Amazon Family along with Amazon Prime earns you 20 percent off diapers, and you can select autodelivery for, say, every three weeks. Creating a profile for your baby gets you age-targeted offers.


What It's About Shop only for Baby at this website, part of the same group as Soap.com and Casa.com. The company’s betting on you not wanting the distraction of general household purchases when you’re building your registry.

The Best Part: Delivery! Enjoy free one- or two-day delivery for every order of $49 or more, even on furniture. 

Nice Perks After you bring your baby home, you’ll love clicking on Easy Reorder to quickly buy your favorite wipes or pacis. Returns on any unused items from your registry are free for a generous 365 days.